Our Story - cooshen.com

About Cooshen

Cooshen presents natural sponges made for body and face care and massage, the main component of which is the ripe fruit of the loofah plant, grown and cultivated in Ararat valley – Armenia.

Cooshen also offers scalp and hair care by presenting wooden combs made of beech wood.

The Brand and the Logo

The name consists of two roots: “coosh” and “shen”. The Armenian name of loofah is “kush”, and “shen” means a village, where the fruit is born from the seed, goes through a laborious process of cultivation and becomes a massaging and skincare product.

The apostrophe is part of the logo and is a slight hint to place the emphasis on the last vowel when pronouncing the name.

The Brand and the Logo

About the Loofah Plant

Loofah is an annual species of vine, the fruits of which turn into natural sponges when fully ripe.

These natural products work wonders during their use.

Loofah Benefits

This natural sponges make wonders during long-term use. In particular, they:

Exfoliate the dead cells from the skin, giving it a new, smooth, and fresh look.
Promote skin blood circulation: When massaging with Cooshen skincare products, blood vessels begin to circulate blood properly. This is why the skin color turns slightly red.
Promote relaxation of nerves and elimination of muscle tension.
Advocate for cellulite reduction or its prevention and elimination.

For a visible result a healthy lifestyle is also encouraged.

Loofah Benefits

This natural sponges make wonders during long-term use. In particular, they:

Exfoliate the dead cells from the skin, giving it a new, smooth, and fresh look.
Promote skin blood circulation: When massaging with Cooshen skincare products, blood vessels begin to circulate blood properly. This is why the skin color turns slightly red.
Promote relaxation of nerves and elimination of muscle tension.
Advocate for cellulite reduction or its prevention and elimination.

For a visible result a healthy lifestyle is also encouraged.

Body and Face Skin Scrubber and Massager Directions

Before use, soak the product in water to soften it and prevent skin scratching during application.
Apply a body/face cleanser on it.
Gently knead the scrubber to create bubbles.
Massage the body/face with the product and wash thoroughly.

If you have skin issues or questions, seek advice from a physician before using the product.

Anti-Cellulite Massages

For anti-cellulite massages, it is recommended to use the wet product without a cleanser. Perform upward circular massages on the targeted areas for 3-5 minutes.

Loofah intensively heats the tissues, resulting in the breakdown of fat deposits, leading to the reduction and even elimination of cellulite.

Anti-Cellulite Massages

For anti-cellulite massages, it is recommended to use the wet product without a cleanser. Perform upward circular massages on the targeted areas for 3-5 minutes.

Loofah intensively heats the tissues, resulting in the breakdown of fat deposits, leading to the reduction and even elimination of cellulite.

Product Care

It is highly recommended to wash the product before its first use.
After each use of the product, rinse it thoroughly and let it dry in a well-ventilated location to ensure it dries completely between uses. This will help eliminate any bacteria.
- We have already taken care of this by including a wooden wall hook with the order as a gift.
  The hook must be attached to a dry and clean wall.
In addition to rinsing, it is also important to wash them regularly. They can be washed in the washing machine, for example, with towels (except for wooden versions).

Excessive use is also not hygienic. Even if the product is not torn, but it is no longer hygienic to use, replace it with a new one.

Wooden Comb Benefits

These natural combs contain a number of benefits, especially:

Massage the scalp very nicely.
Stimulate the blood circulation of the scalp.
Have antistatic properties.
Unlike plastic combs, wooden combs help distribute natural oils on the scalp and all over the hair.

Wooden Comb Benefits

These natural combs contain a number of benefits, especially:

Massage the scalp very nicely.
Stimulate the blood circulation of the scalp.
Have antistatic properties.
Unlike plastic combs, wooden combs help distribute natural oils on the scalp and all over the hair.

Wooden Comb Impact on Scalp and Hair

As a result of regular use:

Hair fragility and/or splitting gradually decrease.
The difference between oily roots and dry ends decreases.

As a result, the scalp becomes healthier and hair becomes shinier and grows more intensively.

Wooden Comb Care

The comb teeth can be washed with a brush, but the comb cannot be left in water for a long time.

Wooden Comb Care

The comb teeth can be washed with a brush, but the comb cannot be left in water for a long time.

Product Storage

If the skincare and massaging product is not used yet, storage conditions are:

Store at room temperature away from moisture and direct sunlight.
Storage period: indefinite.

Environmental Impact

Cooshen, with its slogan “Feel Nature’s Touch on Your Skin,” advocates for the use of natural components provided by nature, rejecting substitutes of artificial origin.

The emphasis also lies in being environmentally friendly, which is at the core of Cooshen’s values. For instance, even before the fruit matures, the plant contributes to oxygen production, similar to how it creates a “workplace” for bees.

Environmental Impact

Product Ingredients

The selection of other key ingredients and accessories used to make the products, such as cotton fabric or biodegradable boxes, is also intentional and aligned with our commitment to sustainability.

The key ingredients are: ripe fruit of loofah plant, 100% cotton textile or beech wood, cotton tapes, ropes.